From The Vault: Ciara – ‘Oh’

From The Vault this week pays tribute to Ciara’s 2005 summer sizzler ‘Oh’. The gritty cut was released as the 3rd single from her Platinum selling debut, ‘Goodies’. Featuring a verse from Hip-Hop titan Ludacris, the release peaked at #2 on the Billboard 100 and was yet another international hit for the singer.

Riding high on the wave that was Crunk-R&B back then, the Dre & Vidal produced cut served as Ci’s homage to her hometown of Atlanta, Georgia. While having a darker tone than previous singles ‘Goodies’ and ‘1,2 Step’, ‘Oh’ maintained a crossover appeal and radio-friendliness that allowed it to perform as well as its predecessors on the charts.

From the elaborate choreograpgy to the overall swag and attitude displayed, the single’s accompanying video further cemented CiCi’s status as the most visually exciting emerging artist in town.

Here at TGJ HQ, we can’t help but feel like the world hasn’t seen the best of Super C yet. Something which could very well change now that her rough spell (see: Fantasy Ride, Basic Instinct) is seemingly behind her and the comeback narrative is falling into place. Let’s only hope that her collaboration with her Epic knight in shining armour, L.A Reid, yields fruitful rewards. After all, he is responsible for Mariah’s 00’s comeback and Rihanna’s (successful) joke of a career; yet also bares the load of mishandling of Janet’s 2008 under-performer ‘Discipline’. For Ms. Harris’ sake, their reunion (he launched her career) needs to translate into critical and commercial acclaim and of course more hits. Hopefully this new venture will also allow Ms. Harris to expand her creative vision through big-budget videos and worldwide tours. She’s too talented to still be so ‘local’. She’s a global star in-waiting.

Roll on 2012!